Super Bowl Commercials: Winners and Losers

These are placed as ranked by Ad Meter which rates viewers responses to various commercials. I might have rearranged them a bit and added/dropped one or two, but no one asked me.

  1. Budweiser, “Lost Dog” — Ad Meter rating: 8.10

Let’s be real – Budweiser knows how to pull the heartstrings. Cute puppy being cared for by gigantic Clydesdales – it’s a gimme. Hot farmer doesn’t hurt…

  1. Always, “Like a Girl” — 7.10

I really like the idea of this commercial. It sucks that women were even making fun of running or throwing “like a girl”. It was a “nice” commercial.

  1. Fiat, “Blue Pill” — 6.87

I don’t mind admitting my initial concern this was a commercial for Viagra. I have nothing against Viagra per se, but I really didn’t want to see a commercial for it – ageism? Loved when I realized it was a car commercial. Clever.

  1. Microsoft, “Braylon” — 6.74

I love the story. I love that Microsoft was working to help this little man – at least I think that was what they were implying. Not sure if this makes me want to buy a computer or not, but it does give me squishier feelings for Microsoft than I may have had before. I think I am being manipulated. Oh, wait – they are commercials – of course I am being manipulated.

  1. Doritos, “Middle Seat” — 6.71

Who hasn’t wanted to pull out this bag of tricks to avoid having someone sit in the space-invading middle “bitch” seat on an airplane? Cute idea. Nice twist at the end being forced to fly next to a baby – potentially one of the nine circles of hell.

  1. Dodge, “Wisdom” — 6.64

At first, they shared very positive, sage (kinda boring) advice. Just when my attention started to drift away, they got twisted and funny. What a great idea to show another side of centurions. Great tie in.

  1. Toyota, “My Bold Dad” — 6.59

OK – I may be slightly biased toward this one. I am a mom of a little girl and I chose a really amazing dad for her. I was weepy within a few seconds of this commercial. It really pulled at my heartstrings. I loved how they showed the dad always being there for his girl and what a subtle twist of having her enter the military instead of the more expected college drop off.

  1. Coca-Cola, “Make It Happy” — 6.50

I really love the idea of changing digital interactions from negative to positive. I have to admit I am not 100% on board with this commercial – it fell a little flat for me, but, again, I really liked the concept.

  1. Nissan, “With Dad” — 6.47

I am a little ashamed to admit that I didn’t really get this one. I understood the dad travelled for work (as a race car driver) and that the son and mom missed him throughout the years. Not sure I knew he quit to be home with his family though…

  1. McDonald’s, “Pay with Lovin’” — 6.45

OK – McDonald’s – don’t sue me, but I don’t eat McDonald’s. I have allergies and try to eat pseudo-healthy, so McDonald’s is not on my go to list. (I will admit that while I was pregnant, I craved McDonald’s sundaes with wild abandon). Despite all of that, I liked this commercial. It made me feel slightly warm and fuzzy about McDonald’s. I even found myself thinking about stopping by the fast food restaurant on my way to work this morning. I didn’t, but they definitely mind-melded me!

And I could not forget:

The Hall of Shame

The Nationwide Dead Kid Commercial

Oh Dear Lord! This commercial was absolutely horrible. It was so bad, I immediately started talking with friends and family on Facebook and Twitter as soon as it was over. So… the kid never got to travel or get cooties or get married… because he died in an accident. This is the Super Bowl people! What a downer. Someone (or a lot of someones) needs to be fired. I wasn’t planning on contacting Nationwide for my insurance needs anyway (I am all good in this department), but now they are permanently associated with a dead kid in my mind. No thanks.

What do you think? Am I full of crap?

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2 thoughts on “Super Bowl Commercials: Winners and Losers

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