Kanye West: Total Douche -or- Media Mastermind

I was watching the Grammys this week and, like many of you, I was horrified by the behavior of one Kanye West. Now, there has been a lot of backlash out there about his frequent theatrics and, likely, narcissistic tendencies, but for some reason this man continually needs to come to the defense of Beyonce anytime she loses a Grammy award. The public response has included an amazing open letter by Garbage frontwoman, Shirley Manson, where she takes the high road and asks Kanye to cut it out (https://www.facebook.com/shirleymanson/posts/10152927970266387) and a Buzzfeed.com post depicting all the reasons why Beck should have beaten Beyonce in the Grammy race (http://www.buzzfeed.com/expresident/why-beck-beat-beyonce?bffb&utm_term=4ldqpgp#.kdYwjmRvqz) – this does not include the myriad of posts I have read calling Kanye a number of not-so-polite names.

I am coming at this from a different angle – is Kanye West a total douche or is he a media mastermind. Since Sunday night we have been talking about nothing Grammy-related without an in-depth discussion of his ridiculous behavior. He has found a way to keep himself topmost in our thoughts. If it is true that there is no such thing as bad publicity, this man has hit the motherlode.  If he would rather be vilified than forgotten, he is one happy camper these days.

There are some fortunate and unfortunate consequences of Kanye’s behavior:

  1. Winner: Beck. OK, Kanye totally douched him out of his big moment at the award show, this is 100% true. But, and this is a big but, the controversy surrounding this situation has exposed Beck and his music to an audience who may have been previously unfamiliar. He (though not exactly a media-whore by temperament) is benefitting by his name in the media and the sympathies of a Kanye-sick nation.
  2. Loser: Beyonce. Don’t get me wrong – she did absolutely nothing wrong. Kanye keeps stepping up to defend this grown woman who is doing just fine on her own. She is reportedly happily married, amazingly talented, enjoying motherhood, widely successful, and absolutely gorgeous. She does not need Kanye fighting her battles. His behavior only weakens her. She is strong on her own.
  3. Loser: Kanye. He may be a talented musician – this is somewhat subjective and likely depends on your musical preferences, but, by this point, I am not sure anyone even notices this anymore. He is a “character” not an artist.

Can we make this man stop? Nope. Absolutely not. Unless the award shows are going to start having bodyguards positioned around the stage to stop non-winners from storming the stage, he will likely continue to act like an ass. Really, the only thing we can do is ignore him. Consider him like a bully on the playground. Tell him, “No”, set the limit, and then ignore him and hope he will go away.

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