Have you ever wondered where the line gets crossed for celebrities? You know the line where they cross from being “regular” people making “regular” money to becoming someone who doesn’t bat an eye at a $3000 handbag. They jet set around the world, wear expensive and designer clothes (even when designed to look casual and inexpensive), drive luxury cars, and live in humungous houses. Most of these people (but not all), were born average people who lived in average houses or apartments and had parents who made ends meet working more typical jobs.
You may wonder what made me think of this – well, it is something that has bounced around in my mind for years, but, recently, it was Gwyneth Paltrow who has received a lot of media attention for a recommendation for a “V-steam” she made on her GOOP website or in its newsletter. Now, from what I can gather, this is a relatively inexpensive indulgence (I think it was something like $25), but to families making ends meet, $25 to have your vagina steam-cleaned (seriously) seems the height of idiocy.
I read a lot of magazines largely geared toward a female readership. Often within the pages, there is a section dedicated to celebrity product recommendations (either direct or indirect). These can include anything from food products or beverages, makeup and skincare, clothing and accessories and/or furniture/décor. Rarely are these items anything a typical reader would ever be able to comfortably afford. Now, I know there are a percentage of readers who might simply enjoy learning some intimate detail about their favorite celebrities without ever hoping to purchase those items themselves, but I have to think there are those who are actually seeking product recommendations. Do these celebrities understand most people cannot manage $145 for 0.5 oz of La Mer eye cream?
Do you think this is a gradual process? Do they start out feeling comfortable and confident with a $30 purse from Target only to move onto a $150 bag from Fossil? Are there Coach bags and Michael Kors on their way to Louis Vuitton and Berkin handbags? Does your average celebrity marvel at the cost of her clothing (even though she can afford it or gets it for free)?
What do you think? How does it happen?